Buckle up: Traditional TV is in for a heck of a ride
Good overview on where media may be headed. “MSO” refers to multiple system operators, the big cable companies.
The first wave of commercialization on the Internet had a tremendous impact on our lives and has disrupted most — if not all — industry value chains. The print industry was in the eye of the storm, with decline in readers and advertising budgets forcing many major magazines and newspapers to shut down, while the survivors continue to scramble to deal with the disruption. The primary reasons for the debacle of the print industry were:
- High fixed cost structures left incumbents unable to match the niche segmentation requirement and accountability benefits of online advertising
- Professional publishers denied consumers’ appetite for short form and user-generated content
- High debt loads on the legacy businesses created an inability to cannibalize core revenues
via gigaom.com
