The Next Big Thing – Traditional Television
This is a really important article for pubmedia types to consider. While online viewing is increasing dramatically, the tired old “legacy” media is still king. How do we balance the demands of the new with the obligations of the old?
In 4th quarter 2009, the time spent per week with online videos, social networks, blogs, and mobile videos combined was barely 3% as much time as was spent watching television on a home TV set.