Hmm, how long will Apple let producers sidestep the iTunes store?
clipped from blogs.wsj.com
Indie Film iPhone Apps — The New Distribution Frontier?
By Michelle Kung
Kimmo Kuusniemi, left.
When Apple first announced the launch of its iPad digital tablet on January 27, many media and technology experts immediately focused on the device’s applications for video games, e-books and other digital media. Finnish filmmaker Kimmo Kuusniemi, however, saw the iPad as the perfect distributor of his independent documentary, “Promised Land of Heavy Metal.”
A film about the history and philosophy of the heavy metal movement in Finland, “Promised Land” was the culmination of several years work for Kuusniemi, who played guitar for the band Sarcofagus in the late 1970s and ’80s before switching careers to filmmaking. But after struggling to find full theatrical distribution for his film (it has been shown on Finnish TV and a Scandinavian TV deal is being negotiated), he decided to try a different tactic. Continued…
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