Live from SXSW: Viral video how-tos from the pros
The most fun — and still useful — panel I’ve attended at SXSW Interactive so far was Saturday’s How to Create a Viral Video. It doesn’t get much better than the three viral experts that Flux creative director Jonathan Wells brought together:
- Damian Kulash, frontman of rock band OK Go
- Margaret Gould Stewart, head of user experience at YouTube
- Jason Wishnow, director of film and video, TED
The tone for the session was set when Damian Kulash teed up “the definition of viral video”: Boobies and Kitties, which presents the view with 30 seconds of plunging necklines, 30 seconds of saccharine-sweet kittens and 30 seconds of kittens stuffed into bodacious cleavage. With such quality artistic contributions to our cultural good, who needs Quentin Tarantino? Continued…
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