Headlamp Pictures

About

Mission
Guided by your aspirations, WSKG serves to inspire with the highest quality educational programming, explore the arts, culture and heritage of the region and beyond, engage in thoughtful consideration of news and issues of importance, and entertain with the very best in multimedia programming.

Vision
WSKG: striving to be your trusted partner, enriching the lives of the people and communities we serve.

Values
At WSKG we strongly value:

· Diversity: in opinion, thought and culture;
· Creativity and Innovation: in thinking, programming, and content development;
· Integrity: in how we conduct our business, in the programming we create;
· Courage: to be different, accept failure, to take a stand;
· Transparency: to open the activities of the station to public inquiry;
· Accountability: in all our actions;
· Open Mindedness: in how we approach issues and opinions;
· Responsiveness: to community interests, needs and new ideas.

These values help us to clearly define our mission as an organization serving our community.

WSKG Goals

Content and Services:
· Goal 1: Increase relevance, significance and impact of content and services.
· Goal 2: Develop partnerships to address community interests and needs.
· Goal 3: Explore new and innovative content platforms and services.

Financial:
· Goal 1: Diversify revenue portfolio.
· Goal 2: Increase funding for production of content.
· Goal 3: Build Operating Reserves.

Organizational:
· Goal 1: Create an organization culture that engages the community in our daily work and responds to its needs.
· Goal 2: Develop a culture of fundraising throughout WSKG.
· Goal 3: Develop and implement business policies and procedures.

Brand:
. Goal 1: Develop a distinctive, relevant and consistent brand that creates a shared pride with our communities.

 

Thanks @AmyWoo and the Twitter Chat group #pubmedia for the tipoff to go read this statement.