Headlamp Pictures

SpringBoardMedia: Ken Price, Bukowski, Curation and Film

My favorite part of the show was over at the Franklin Parrasch Gallery in Midtown (only until April 20) – they have a collection of ephemera, books, postcards, album covers and even tequila bottles designed by or featuring art works by Ken Price. If you like his sculptures (I’m not as big of a fan of these as his other work, though they are what he’s most known for), then you must stop by to watch the ten minute video showing his process (layering up paint and then sanding it down to expose layers in patterns). Note to curators – put this video on YouTube once the show is over and his sales will likely triple. Anyway, the piece I most liked, and that I think is in a weird way most relevant to film, was a limited edition hard-bound coffee table book of Charles Bukowski’s Heat Wave, with drawings and original art work by Ken Price. The cover is the photo I’ve used here. As Black Sparrow’s website explains, the book was a large format (15×12) portfolio, with text by Bukowski (poems), illustrated with 17 black and white works by Price, handbound and including a disc of Bukowski reading his poetry and containing a compartment in the back with 15 original serigraphs which could be removed and framed. A limited, signed edition was made as well as a limited, unsigned edition and the entire thing came in a slipcase with a cool design.

I’m a fan of both Price and Bukowski (yes, I’ve not left my college reading days too far behind), but you don’t have to like either to think about how this could be used for film. Not every film, but some. I’ve often talked about ways to monetize content in a world where everything is increasingly becoming free – well, here’s a great example. I can see Price’s works for free, in galleries and online. Bukowski’s poems are all over the place, and even with his popularity, I can find them in numerous used bookstores for cheap. But this is a piece of art – when it first came out in 1996 it sold for about $3,500 and I imagine it’s worth much more now. I can’t afford it, but I bet the 100+ editions they made sold out. How can filmmakers duplicate this? Again, not everyone can, but I imagine there are fans who would buy something similar from many indie films. Perhaps stills from the film, coupled with the script, a DVD, etc. Or maybe the film, the soundtrack and text from an author that is in a similar vein as the subject of the film.  I’ve got lots of ideas for this, and I’m helping a few filmmakers whose films could definitely be re-purposed this way, but thought I’d share the idea with all of you, perhaps you can come up with an even better way to copy the idea in your work.