With the whole media world rushing pell-mell into the “online viewing experience” you’ve got to wonder who’s minding the cash drawer. We all love the free media, but how is quality programming going to get funded? It’s not apparently, if we are looking from money from the best looking, smartest video site in the pack – Hulu.

clipped from www.businessinsider.com

Hulu Can Barely Cover Its Bandwidth Bills

Michael Learmonth | Mar. 30, 2010, 8:57 AM

We're going bankrupt, but it's cool!

NEW YORK (AdAge.com) — Hulu is everyone’s favorite provider of TV on the web, but it’s facing an ideological battle over its future. On one side are its network backers, which would like Hulu to become a paid service. On the other is the advertising community, which would like to keep Hulu free as a test-bed for new targeted-ad formats that can’t be skipped.

Hulu is feeling pressure from its partners to erect a pay wall which would allow the web video provider to get some of the cable programming it covets, such as ‘The Daily Show’ which Viacom pulled off the service last month. ctd..