1 comments:

Colin Powers said…

Like John, I’m interested to see how the dialogue develops on some of your provocative ideas. Anyone involved in the PBS system who doesn’t feel the pain of investing heavily in distribution technology with ever-shrinking lifespans is in denial or in the dark. And no one wants to do away with pledge drives more than those of us who have to go on air and conduct them.

A content driven model is hugely desirable, but I need to understand just how the funding flow would change.

I’ll describe the situation I know best and maybe you can help us find ways to repair or replace it… we need the ideas!

Our station has more filmmakers, journalists, editors, videographers and educators creating local content and providing hands-on educational outreach to the community than it does administrators, technicians or management. I’m not sure how much leaner we could be as a pure local content provider with a lighter technical burden. We’d still need a studio, edit bays, field equipment, engineers to maintain them and some sort of master control room to insert the local programs into the stream you imagine we’d feed to the commercial tower. Plus, we’d have to sacrifice our multicast channels that our audience has decided they really like. We would save on transmitter and other transmission costs.

Unfortunately the content creation side of media is expensive… just what the newspapers have discovered – and they don’t record in high-def!

I suppose we could transition to some system whereby national content fed via a national television feed and local content was strictly available via web, but I see two issues with this: First local content would hit that digital divide – back to the “people who need PBS the most” point. Second, local stations tailor their programming to suit the needs of their community – this would go. It would be Nova, American Experience, History Detectives nationwide at the same time every week. Convenient for branding and promotion, but not very reflective of regional tastes. Our station runs local content in prime time 3 or more nights week – much more on weekends and daytime.

Also, even a web-based local public media outlet requires the same facilities, equipment and personnel that I outlined above – especially to deliver professional content that will draw eyeballs in a cluttered media environment.

Finally, this discussion (and others on the web) have focused heavily on programming content and journalism, but few have addressed the value of station-based education departments that provide tens of thousands of hours of early childhood literacy, media literacy and teacher professional development training to school children and school districts throughout the country. Your pledge dollars support these activities, too. Where do those resources go in the FPBS?

April 14, 2010 11:50 PM

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Here is my response to the provocative site PBS revolution and the thoughtful post by John Proffitt posted yesterday.